Brazil is, we are told, currently experiencing something of an economic miracle , finally making progress towards fulfilling the massive potential it has always harboured. Economist speak feverishly about all kinds of economic indicators that make little sense in the lives of ordinary people, and the country is held up as a beacon of hope in an increasingly grave global economic meltdown. Various companies have wasted no time in jumping on the bandwagon, notably Johnny Walker, whose TV ad, "Keep Walking, Brazil" depicts Sugar Loaf Mountain rising into the form of a giant, to the disbelief of onlooking cariocas . " The giant is no longer sleeping ", the caption reads at the end of the spot, which may sell a few more cases of whisky, but is about as detached from reality as it is possible to be without employing psychtropic drugs for those at the bottom of the food chain - such as TEFLers . In many ways, TEFL is a perfect capitalist model . Charge students as mu...
Wistful reflections, petty glories.